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Parents and advertisers agree: it’s hard to get teens interested in milk. Rebellion may be one reason why they don’t typically drink it, but the nutritional staple is also competing against trendy flavored waters and energy drinks.

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CalMatters is a Sacramento-based nonpartisan, nonprofit journalism venture committed to explaining how California's state Capitol works and why it matters. It works with more than 130 media partners throughout the state that have long, deep relationships with their local audiences, including Embarcadero Media.